Our Mission
Heywood Inclusion Ltd is a UK-based company that aspires to create positive social change for disabled people and B2B/B2C businesses. We aim to achieve this by helping small and medium enterprises establish or improve their services with accessibility in mind. Approximately 1 billion people globally, including 24% (16 million) of the UK population, have a disability. Which is why creating inclusive experiences is important, otherwise, it potentially excludes up to 24% of customers. As our name suggests, inclusion is our driving motivation, to continuously adapt and innovate, to meet both business and customer needs.
Our Clients and Services
We work with clients of all sizes. Whether you are a recent start-up business or a long-term established enterprise, we are here to help! Heywood Inclusion primarily operate within the Staffordshire region, however, we are always looking to expand our client base. To help more businesses innovate their products and services to be more inclusive to customers of underrepresented backgrounds. We offer a range of Services to achieve this, from digital marketing and user research, to business consultancy and website development.
Meet the Team
Meet the Team that contributes to the services and content here at Heywood Inclusion! As our business grows, we aim to build a more diverse team to share their experiences and passions with you! Interested in using our services? Feel free to Get in Touch!
Nicholas Heywood, MSc
Director and Accessibility Consultant
“I focus on user experience, accessibility, and inclusive behaviour. To improve experiences and equity for disabled people.”
BSc Hons Computer Games Design & Programming
MSc Digital Marketing Management
I have both living and learned experience from actively working with disability support specialists and engaging with multiple disabled communities. While progressing through my education and career, I have been developing multiple work-based and research projects. To understand the impact of participation barriers and ways to remove or mitigate them.
Amy Smith, BA
Content Editor and Accessibility Consultant
“I have a keen eye for accessibility, and advocate for mental health and disability inclusion.”
BA Hons Games Studies
MSc Digital Marketing Management
I have been working with disabled people for over 13 years within multiple education institutions. I am passionate about building inclusion through breaking down barriers for disabled people.
Corporate Social Responsibility
As both individuals and as a business, we recognise the importance of responsibility and accountability, and endeavour to contribute where possible to our environment, society, and communities.
Social and Community
Our work aims to challenge and reduce barriers created through societal inequality, including but not limited to: race, disability, sexuality, gender identity, or culture. We do not hesitate to educate ourselves through research and/or discussion when a topic or issue arises that we have limited understanding of.
We invest in encouraging clients to view disability in a social context, rather than medical. To pragmatically resolve or mitigate barriers, by challenging potential unconscious bias from social norms. The Social Model of Disability encourages people to consider external barriers, such as environmental factors and other people’s actions or decisions. The Medical model focuses on internalised barriers, such as an individual’s disability, which is used in everyday language to describe disability and cultivates exclusion and unconscious bias. We challenge this viewpoint to develop a more inclusive society and community.
Speaking of community, we work extensively with Staffordshire-based businesses and educational institutions. To help Staffordshire continue to flourish and create more opportunities for residents, businesses, and students. Such as contributing to the Innovation and Productivity Pathfinder Programme at Staffordshire University, which has supported 50+ Staffordshire-based students and businesses.
Environmental Protection and Sustainability
Our employees operate remotely where possible, to conserve emissions from commuting by vehicle and/or public transport, and keep our carbon footprint small. To reduce waste, we use renewable energy to power our digital resources, and use recyclable resources, unless our clients/employees require specific formats. We recognise the importance of ongoing commitment to sustainability and protecting our planet, so we are taking further considerations to expand our goals further.